Avaya Expands Edge Channel Program To Empower Partners

As demand grows, Avaya has expanded its Avaya Edge Channel program to allow partners to offer unified communications applications and contact centers as a cloud-based service (UCaS, CCaS).

According to the company, a key element of its 2018 Avaya Edge program strategy is enabling delivery, integration and management in the cloud.

"The demand for Avaya Engagement Solutions as a service continues to skyrocket, and distribution partners need to play a vital role in sales, integration and delivery," said US Channels vice president. UU Avaya, Gary Levy.

In terms of what the extended program actually entails, Cloud Integrator is now part of existing partner leads, which indicates commitment to Avaya's cloud business.

According to Avaya, this new channel allows distribution partners to achieve the status of Esmeralda, Sapphire or Diamond, as the revenue streams are more oriented towards OPEX and, as a result, have access to the benefits associated with each of them. between them. the levels of gems.

The Avaya Edge 2018 program focuses on partner cloud empowerment and rewards and aligns seamlessly with our overall strategy to help customers move to the cloud model at the right pace for their business and ensure that partners continue to be profitable and prosper during the transition, "says Levy.

The program also offers three types of specializations that differentiate the market for traditional partners and distributors that switch from CAPEX or local models to OPEX and Cloud: Cloud Specialist, Avaya Delivery Partner or Cloud Wholesaler.

In addition, Avaya says its renewed program aims to enhance existing benefits and add new ones, such as cloud loyalty reim- bursements, new customer registration and strategic development funds to support the success of partners in the future. a rapidly changing market.

According to Avaya, partners who adopt the leads and specializations in the cloud program will be among the best equipped to help customers take a hybrid approach to migration in the cloud while providing the value-added services needed for close integration communication services and collaboration with other applications and business processes.

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